Mekari, a software as a service provider based in Indonesia, has acquired Desty, an omnichannel commerce platform that helps merchants manage cross-channel sales.

The deal will allow Mekari to integrate Desty’s inventory, order, and customer management tools with its existing financial, HR, and operational software.

Mekari serves over 35,000 businesses and offers products for HR, payroll, accounting, CRM, and expense management.

Desty, launched in 2021, enables retailers to manage online and offline sales channels through one system.

Both companies are backed by East Ventures.

Financial details of the acquisition were not disclosed.

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🔗 Source: EastVentures

🧠 Food for thought

1️⃣ Indonesian SaaS consolidation reflects rapid market growth

Mekari’s acquisition of Desty comes at a time when Indonesia’s SaaS market is experiencing significant expansion and maturation.

The Indonesian SaaS market is projected to grow from $1.36 billion in 2025 to $2.11 billion by 2030, representing a 9.11% compound annual growth rate2. This growth has been accelerated by government mandates, with SaaS penetration in public entities increasing by 30% due to new cloud regulations2.

For Mekari, which already generates $126 million in annual revenue and serves over 1 million users3, acquiring Desty represents a strategic move to capture more of this expanding market through horizontal integration.

The timing aligns with broader consolidation patterns in growing SaaS markets, where established players like Mekari acquire specialized solutions to create more comprehensive platforms rather than building capabilities from scratch.

2️⃣ Omnichannel commerce has shifted from competitive advantage to business necessity

The acquisition reflects the retail industry’s fundamental shift toward integrated commerce operations, where managing multiple sales channels has become essential rather than optional.

Mobile commerce alone is projected to account for 62% of total e-commerce by 2027, while retailers with advanced digital capabilities are experiencing 3.3 times higher revenue growth compared to their less digitally-enabled competitors45.

Desty’s founding in 2021 and rapid expansion to include multiple products—from Desty Page to Desty Store, Chat, POS, and Omni—demonstrates how quickly businesses need comprehensive channel management solutions1.

The acquisition allows Mekari to offer clients integrated back-office and front-office operations, addressing the reality that modern Indonesian businesses can no longer afford to manage their HR, accounting, and sales channels through separate, disconnected systems.

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