NEW YORK, April 5 — At its peak in the early 2000s, Photobucket was the world’s top image-hosting site. The media backbone for once-hot services like Myspace and Friendster, it boasted 70 million users and accounted for nearly half of the US online photo market.

Today only 2 million people still use Photobucket, according to analytics tracker Similarweb. But the generative AI revolution may give it a new lease of life.