Inside the ‘creator retreat’ for influencers trying to replicate the collaborative success of Hype House and the Vlog Squad and make as much content as possible

Inside the ‘creator retreat’ for influencers trying to replicate the collaborative success of Hype House and the Vlog Squad and make as much content as possible

Business·2020-02-20 04:38

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Photos taken during Creatortopia, a “creator retreat” bringing TikTok stars together to collaborate and create content.

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Kesley Bourgeois via Cole Skory

Collaborative houses, such as Hype House and Team 10, have grown in popularity as ways for social media stars to live and work in close proximity for the sake of easily making content together.

A group of TikTok famous siblings, The Skorys, mimicked this idea by hosting a small “creator retreat” in Arizona and bringing together 10 TikTok stars under one roof for a weekend of viral video creation.

Business Insider was given access to photos and stories from the retreat, where creators stayed in a 14-person house and at one point visited an animal sanctuary. The Skorys said they hope to make the trip an annual event.

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A group of TikTok stars is imitating the collaborative efforts made possible by groups such as Hype House and Team 10 by creating their own kind of creator get-together.

Ten creators recently rented a house in Arizona together with the intent of making as much content as possible. By living under one roof for a few days, the theory goes, they can bounce ideas of each other and create a flurry of cross-channel content they wouldn’t be able to create on their own. The idea had already become successful for groups of YouTube and Instagram influencers in houses like Hype House and Vlog Squad, and the organizers said they saw opportunity in something similar for TikTok creators.

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