Four years ago, Young Thug shared a major announcement. On November 15, 2016, he went on Snapchat and revealed that he was officially launching his own music imprint, Young Stoner Life Records, under 300 Entertainment. 

In the short video clip, Thug previewed his new office and unveiled the logo for YSL. As the camera panned around the workspace, Kevin Liles, co-founder and CEO of 300, gave a congratulatory speech. “The most important thing I could say to all of you guys is not whether it’s 300 or YSL,” Liles began, acknowledging a small crowd of label staff before turning his attention to Young Thug. “Look at the guy who committed to us every single day, always standing 300 with us. Him starting a new venture is going to take us to a different mindset. He’s not just an artist in this particular case.”