Insight Partners leads $22.5m series B for Israeli AI firm Sweep
Sweep, an AI-driven enterprise software company based in Israel, has raised US$22.5 million in its series B funding round.
Insight Partners led the round, with additional participation from Bessemer Venture Partners.
Founded in 2021 by Ido Gaver and Eran Kirshenboim, Sweep previously developed Flok, which was acquired by Wix.
The company’s platform integrates with enterprise tools such as Salesforce and HubSpot.
It provides features like real-time issue detection and auto-generated documentation.
The funds from the recent round will be used to expand engineering and go-to-market teams.
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Sweep’s focus on making complex business platforms like Salesforce “work more fluidly” tackles a longstanding pain point that costs businesses billions annually.
Enterprise software has historically struggled with user adoption and workflow efficiency. McKinsey research found that employees spend 20% of their time searching for information across disconnected systems 1.
This new wave of “agentic” systems differs from traditional AI tools by proactively monitoring conditions and taking autonomous actions without requiring human prompts 2.
Unlike conventional automation that follows fixed rules, agentic AI adapts workflows in real-time, potentially solving the rigidity problems that have plagued enterprise software implementations for decades 3.
By creating systems that can detect misalignments and implement changes autonomously, Sweep is attempting to address why enterprise software often fails to deliver its promised ROI. The human maintenance burden typically exceeds projections.
Sweep’s “agentic workspace” represents a significant evolution in business AI applications, moving from tools that respond to human requests to systems that independently pursue business objectives.
This shift from reactive to proactive AI follows a clear progression that HBR identifies: from basic chatbots to true autonomous agents capable of planning and executing complex tasks with minimal human intervention 1.
Market research indicates growing adoption, with a survey showing 76% of businesses plan to implement some form of agentic AI by 2026, signaling confidence in the technology despite skepticism about immediate returns 4.
For enterprise software specifically, this evolution could fundamentally change how organizations approach system management, from requiring specialized administrators to systems that largely maintain themselves.
While Sweep’s technology promises to reduce manual intervention, the autonomous nature of agentic AI raises important questions about oversight and responsibility in business operations.
Research indicates that 68% of businesses implementing agentic systems cite concerns about accountability when AI makes decisions independently, especially in regulated industries where audit trails are mandatory 2.
Successful implementations like those mentioned at NBC Sports and Wix likely required careful consideration of which processes can be safely automated versus which need human supervision—a distinction critical to responsible deployment 5.
This balance between automation and oversight mirrors earlier technology adoptions in business, where initial promises of full automation were eventually tempered by the reality that human judgment remains essential for complex decisions.
Historical parallels from early AI implementations suggest that establishing clear boundaries for AI autonomy will be crucial for long-term adoption, particularly in systems handling sensitive customer or financial data 6.
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