It’s a struggle to keep up with Insta360’s hectic release schedule, but I couldn’t help but sit up and take notice of its new action camera. Why? Well, the Insta360 X4 is the company’s first to offer 8K 360º video, plus 72MP 360º photos.

Like previous X models the One X, One X2 and X3, the X4 uses dual ultra-wide angle cameras to capture everything around it. Its built-in software then automatically stitches the two images together to form a near-seamless 360º video or photo. Afterwards, users can create standard ‘flat’ images or clips using their preferred section (the so-called ‘shoot first, point later’ approach) or share a full 360º photo or video for people to view online.