Instagram tests new 'Blend' feature to share Reels with friends

Instagram tests new 'Blend' feature to share Reels with friends

MashableAsia·2025-03-11 12:00

Have you ever swiped through your Instagram Reels feed and thought, "Wow, the only thing that will make this better is if someone else could also watch what I am watching and know that this is what The Algorithm thinks of me?"

Well, I have good news for you. Instagram is live testing a new feature called "Blend," which creates a private feed of recommended Reels for you and a friend. Think of it like the combined algorithm that creates your Spotify Blend playlists but for Instagram Reels instead.

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