Interview: Online bakery Alouette's owner Rachel Cheung

Interview: Online bakery Alouette's owner Rachel Cheung

Time Out - Restaurants·2022-03-15 17:02

These days, it’s dalgona coffee one day and a feta pasta bake the very next. But not everything is quite as fleeting: home bakers – they’re here to stay, with some having even set up brick-and-mortar stores following their online success. Alouette, a tiny bakery along Arab Street, is one such quintessential tale. It all started from owner Rachel Cheung’s love for cooking healthy recipes for her family and friends.The store itself is a cosy joint, flanked by a once-established Malay bookstore and a Domino's Pizza a few shops down. There’s diversity in the neighbourhood of Kampong Glam, that’s for sure. This bakery’s demand is still surpassing what their tiny team could possibly bake on a daily basis – there’s a drawn-out two-month waitlist for her bestselling garlic buns and truffle camembert focaccia. After all, as Rachel says, they’re dependent on customer loyalty but yet, this bakery is proving to be a mainstay in what we’ve been craving. We reached out to her to see what all the hype was, wondering if her bakes were truly as good as social media suggests. 

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