The COVID-19 pandemic has undoubtedly transformed the way we live and work and, through this, catalysed Southeast Asia’s (SEA) long-anticipated shift from the physical to the online world.

Businesses have had to ramp up their digitalisation efforts to stay afloat as consumers turn to the online sphere for their day-to-day activities. According to a joint survey by Microsoft and IDC Asia Pacific, nearly 75 per cent of organisations in Singapore accelerated their pace of digitalisation due to the pandemic.