It's Labubu's world and we're living in it: What's this Pop Mart figure and why is everyone obsessed with it?
It's hanging off bags as keychains and people are displaying figurines of it in their homes.
Evensome of our politicians are joining in on the hype by dressing it up in its own little white uniform.
But what exactly is Labubu and why is everyone so obsessed with it?
The devilish creature is part of Hong Kong-born artist Kasing Lung's story series, The Monsters, which he created back in 2015.
In the Nordic fairy tale, there are both good and evil monsters and other characters include Zimomo, Tycoco, Spooky and Pato.
While Labubu's serrated teeth and sneaky grin give off a mischievous first impression, the character is actually a kind-hearted one who always wants to help others while accidentally doing bad things.
The character also hopes to inspire others to be more positive.
"No matter what difficulties we encounter, we should grin like Labubu and naturally, we will become happy," a publicity copy reads.
In 2019, blind box brand Pop Mart entered an exclusive license agreement with Kasing and the revenue generated from the first series broke the sales record in the art toy category.
……Entertainment America
One-stop lifestyle app dedicated to making life in Singapore a breeze!
English
简体中文
Fuck Y0ur$elf 02/10/2024
even Kimberly chia is also obssessedwith this thing la who say no peoples are obsessed with it
Reply