It took many years and roughly a month of beta testing — but it’s finally here: You can now mute a chat forever in WhatsApp.

Confirmed by WhatsApp over on Twitter, the ‘Always’ option (available on both the iOS and Android apps) will now pop up when you long-press on a chat, along with the existing ‘8 Hours’ and ‘1 Week’ options. You can do this for individual chats as well as group chats.