It’s our lifestyle: Sheng Siong’s Lim Hock Leng on why Singapore’s mighty supermarket has Covid-19 and e-commerce beat

It’s our lifestyle: Sheng Siong’s Lim Hock Leng on why Singapore’s mighty supermarket has Covid-19 and e-commerce beat

Asia One·2021-03-27 12:03

It would be natural to assume that when a Chinese businessman approached the family behind Singapore supermarket chain Sheng Siong with a proposal for a joint venture in Yunnan province, China, it was because he had been impressed by their climb from a running a modest shop selling pork to being owners of a multibillion-dollar business.

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