It’s time to retire the term “user”
MIT Technology Review·2024-04-20 00:00
Every Friday, Instagram chief Adam Mosseri speaks to the people. He has made a habit of hosting weekly “ask me anything” sessions on Instagram, in which followers send him questions about the app, its parent company Meta, and his own (extremely public-facing) job. When I started watching these AMA videos years ago, I liked them. He answered technical questions like “Why can’t we put links in posts?” and “My explore page is wack, how to fix?” with genuine enthusiasm. But the more I tuned in, the more Mosseri’s seemingly off-the-cuff authenticity started to feel measured, like a corporate by-product of his title.
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