The newly launched iPhone Duo has landed amid a lot of hype. But when JJ Lin shared a video of himself unboxing it, people weren't focusing on the hyped up gadget.

In fact, while the 45-year-old local Mandopop superstar appeared completely psyched about the iPhone Duo, netizens seemed a lot more interested in something else instead.

In the video, JJ appeared to be wearing a diamond-encrusted 22K gold Chrome Hearts Cemetery Ring, which reportedly costs S$40,000.

He was apparently also wearing a Cartier bracelet and a Patek Philippe watch, with prices for these ultra-exclusive timepieces ranging from S$130,000 to over S$300,000, depending on the model and its complexity.

The lavish accessories even got netizens quipping that the iPhone Duo he was unboxing was probably the cheapest item in the entire video.

Some were also amazed that the ring alone could buy 10 of the new iPhone Duos.

Must be nice to have such problems, right?

Photos: JJ Lin/Instagram