Japanese actress and model, Masami Nagasawa, relies on the bestselling Elixir products for that 'Pearl glow' radiance. PHOTO: Elixir

Singaporeans rely on the age-old ‘long queue, must try’ mentality when it comes to checking out good food. Same for hotel reviews; the higher the score rating, the more inclined we are to make reservations. So what about beauty products? We say look to established brands with bestselling records and award-winning products. Even better when they are Made in Japan AND endorsed by the Japanese! Beauty lovers, here’s the good news. Japan’s No. 1* skincare for the past 15 years, the award-winning Elixir, has finally arrived on our shores and is available on your go-to online shopping platform Lazada.