Jason Derulo: My 'most unsexy' business investment in a car wash

Jason Derulo: My 'most unsexy' business investment in a car wash

BBC·2023-06-06 09:00

Image source, Getty Images Image caption,

Jason Derulo says he sees himself as a businessman as well as a musician

By Izzy Greenfield

BBC World Service, Business Daily reporter

Popstar Jason Derulo is famous for his hit songs and TikTok videos, but these days he feels like he is a businessman as much as a musician.

The Savage Love singer says his least "sexy" investment is his most recent - a US car wash chain.

"I took a chance on it because its membership model reminded me of what Netflix and Uber did," Derulo told the BBC.

Rocket Car Wash offers a monthly subscription for unlimited car washes.

But it is just one of many business ventures he is putting his money into.

"Usually I'd describe myself as an entertainer, but I feel like that has changed," he told BBC World Service podcast Business Daily. "I don't think I could only say entertainer anymore. It's business nowadays."

Image caption,

Jason Derulo says he likes to invest in areas he knows something about

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