Jio has launched its first smartglasses, JioFrames, marking its entry into the wearable tech segment in India.

The device offers hands-free access to calls, music, and video recording, with an AI voice assistant supporting multiple Indian languages.

The announcement was made by Reliance Jio chairman Akash Ambani during the company’s annual general meeting.

Ray-Ban Meta AI Glasses currently lead the global smartglass market with a 73% share in H1 2025, according to Counterpoint Research.

To boost its platform, Jio also introduced new features such as support for reels, photo gallery customization, and a JioLenZ button for personalized viewing.

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🔗 Source: Press Trust of India

🧠 Food for thought

1️⃣ Jio’s market entry pattern suggests aggressive pricing could disrupt smart glasses segment

Jio’s entry into smart glasses follows the same disruptive playbook that transformed India’s telecom industry in 2016.

When Jio launched its telecom services, it offered extended free trials that attracted over 100 million users in just 170 days—a record in the industry2. This aggressive pricing strategy forced competitors to slash their data prices and led to massive industry consolidation, reducing the number of private telecom operators from nine to just three major players3.

The telecom disruption resulted in cumulative debt of $75 billion across Indian telecom companies by March 2018, as competitors struggled to match Jio’s pricing3.

Now Jio faces a similar challenge in smart glasses, where Ray-Ban Meta AI Glasses hold a dominant 73% global market share in the first half of 20251. However, Jio’s proven ability to democratize technology through pricing—backed by Mukesh Ambani’s Rs 250,000+ crore investment commitment for digital infrastructure3—suggests they could apply similar pressure to this emerging market.

The company’s broader ecosystem strategy of integrating cloud storage, AI assistants, and content creation tools positions JioFrames not as a standalone product but as part of a comprehensive digital platform1. This mirrors their telecom approach where data connectivity became the foundation for building India’s largest digital services ecosystem.

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