The role of AI prompt engineer attracted attention for its high-six-figure salaries when it emerged in early 2023. Companies define it in different ways, but its principal aim is to help a company integrate AI into its operations. 

Danai Myrtzani of Sleed, a digital marketing agency in Greece, describes herself as more prompter than engineer. She joined the company in March 2023 as one of two experts on its new experimental-AI team.