On Valentine’s Day, Joshua Kushner—brother of Jared Kushner, senior advisor and son-in-law to President Donald Trump—announced the release of an app, Bedford, via his Instagram and Twitter pages, complete with a heart-eye emoji.

“For some time, I have been thinking about what it would be like to have a space on my phone for just Karlie and myself,” the post reads, referring to Kushner’s wife, supermodel Karlie Kloss. The post describes how Kushner spent the past few months creating a private messaging app designed to let you interact via text, video, and photo with the single most important person in your life—“a partner, friend, parent, grandparent, etc.” Posts disappear 48 hours later.