You know one of those bucket lists we have when we reach our birthdays? A list of things and traits to check off so we can hold time and never age. But to spin this hackneyed yet painfully true adage around, it’s a refreshing signal of optimism. And someone comes to mind: a cheerful girl in her red hairband and blue dungaree, looking upwards. Well, it’s sweet ol’ Julie, who aged backwards. With a new spirited logo facelift, Julie’s Biscuits’ brand refreshment is a reminder of all the potential a heritage brand has and can be.