Julie’s, the eponymous biscuit brand founded 35 years ago, has emerged with new confidence and a spirit of hope. To celebrate her new look and message of rejuvenation, a series of teasers and a short film titled Operation Maybe, have been produced to give insight into this iconic brand’s milestone evolution.

Julie’s Iconic Biscuit – The Story Behind The Brand

Julie’s is an international, award-winning biscuit brand sold in 80 countries across Asia, Australia and New Zealand. Founded in Melaka, Malaysia and marketed as Julie’s since 1985, the brand undertook its milestone rebranding campaign in 2020. The original blonde Julie, a household icon, has been rejuvenated to appeal to today’s consumers. Julie now sports a shorter bob-haircut, red and blue headband with a forward and an upward look of certainty, reinventing her appeal with new generation consumers.