Just 34 Beauty Products Under $25 That Will Give You The Results You’ve Been Wishing For
www.amazon.com, www.amazon.com
No lash serum will work overnight, but with consistent use, you'll be able to see longer and fuller looking lashes!
Promising review: "I've always been skeptical of lash serums like this, but the reviews were great, so I decided to try it. After using for a few weeks, I noticed that my eyelashes had grown to the point that they touched my eyebrows! I honestly didn't think this was going to work, but was pleasantly surprised when it did. It works great to grow out your eyebrows as well!" —Erin
Get it from Amazon for $22.49.
Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair ... I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Get it from Amazon for $10.97.
www.amazon.com, www.amazon.com
Promising review: "My skin is *super* sensitive, but as I've aged (44 years), I feel like my pores have become more visible. I hadn't used an oil cleanser before and wasn't 100% sure how it should all work. The Anua oil cleanser works how we all once hoped Biore pore strips would work back in the day but without any pain or irritation. My skin is combination skin, so I have to be really careful about not drying out the dry spots (and getting eczema) and not over-hydrating the oily spots (and getting a breakout). I rub the oil on my face as the first part of my cleansing routine; I massage it in for ~60 seconds and then put a small amount of water on my fingers and begin rubbing that on my face. The water starts the emulsification process and helps to clean out everything the oil has bonded to/mixed with. Then, I just rinse it clean and use a gentle cleanser afterward. I haven't had any irritation, redness, or fallout from adding this product to my skincare routine. I love it. I am almost through my first bottle and if I go a few days without using the cleanser, my pores become more visible/dirty again. I will definitely keep purchasing the Anua oil cleanser." —Tassa
Get it from Amazon for $17.69.
Amazon, www.amazon.com
Promising review: "This eyeliner is worth the buy, do it now!!! It is very easy to apply and once it is on, it stays in place unless you wipe it off. I love, love, love this eyeliner. —Catrinna F.
The Flick Stick comes from New Zealand-based brand and small biz Lovoir Beauty.
Get it from Amazon for $14.98 (available in three sizes and a combo pack).
Promising review: "I would use hairspray to hold my eyebrows and throughout the day I would sweat through it and it wouldn’t last. I tried this because the price was great and I’m gladI did. This product is awesome. I’ve had it on my brows for a nine-hour shift and they are still in place! It doesn’t dry and get flakey, nor does it feel uncomfortable on the skin. Lastly, I use brow powder and this does NOT affect the look of the powder nor does it smudge it. I will FOREVER buy this product." —Shelby
Get it from Amazon for $9.97 (available in four shades).
www.amazon.com, www.amazon.com
Promising review: "I love this product. It makes it look like you have a natural glow, without feeling heavy or looking cakey. Great for those with dry skin who can’t wear heavy foundation but want to smooth out their skin." —Jessica Giles
Get it from Amazon for $13.98+ (available in five shades and various packs).
www.amazon.com, www.amazon.com
Promising reviews: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill
"If you like Charlotte Tilbury, flawless filter this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" —Amazonreview
Get it from Amazon for $13.21 (available in 12 shades).
www.amazon.com, Amazon
BTW, this is cruelty-free and benzene-free!
Promising review: "I was looking for a dry shampoo that would be easy to use on the go for a trip I was taking. I had no issues taking this through TSA and it was so easy to use on the go. You literally just pat the poof on your scalp and then rub the powder in. I do have black hair so dry shampoo is usually very visible in my hair, but I didn't have any harder time than usual rubbing this powder in. It did a really good job of soaking up all the oil and giving my hair volume. I'm not a fan of the price for the amount that you get, but it is lasting longer than I thought it would. I would definitely recommend and will purchase again." —Teresa
Get it from Amazon for $12.99 (available in nine shades).
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Check it out in action on TikTok here!
Promising reviews: "This product is awesome. Covers the grays/roots. Stays on all day. Also, if you have thin hair, it will fill in the spots nicely. Comes with a sponge that you unscrew off the bottom. This will last a very long time. This is much easier to use than the spray that doesn't always get the right spots and tends to get on your clothes. A good selection of colors. Great price. Will re-order when the time comes." —Amazon Customer
"LOVE! so easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly ." —Catie B.
Get it from Amazon for $17.95 (available in two sizes and 12 colors).
www.amazon.com, www.amazon.com
Promising review: "Love it, love it, love it!!! You really look like you have fake eyelashes on. This mascara is amazing! It's not thick and lumpy, and it glides on smoothly and precisely. You feel like you had a makeup artist do your eyes!!! It lasts all day — no touch-up required, no smearing, no clumping. I use soap and warm water to remove. I am 500% completely happy and satisfied!" —Very Satisfied!!
Get it from Amazon for $4.99 (available in two colors and a pack of three).
And check out our full Essence Lash Princess Mascara review for more details.
Promising review: "I am a 30-year-old female. I have extremely dark under eye circles. Honestly, that is the only reason I wear makeup — to cover them. I've used numerous kinds of concealers. Tarte Shape Tape, Mary Kay, Estee Lauder (assorted kinds), IT Cosmetics Bye Bye under eye, Clinique, Laura Mercier, Mac, and Bobbi Brown. I usually spend anywhere from $25–30 on one tube of concealer and still feel unsatisfied with the coverage. Or it looks too heavy and thick by the time I sit with a damp makeup sponge and powder (accentuating my under-eye fine lines). This little gem is great. I use this concealer every day instead of all my high end brand concealers. It's full coverage, buildable, lasts all day, not drying and not too liquidy. I'm so happy I gave this a try, will definitely be keeping this baby in my every day makeup bag." —Brittney
Get it from Amazon for $8.98 (available in 17 shades and various pack sizes).
www.amazon.com, www.amazon.com
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "I was amazed by how well this corrected the color under my eyes and with such little product. I literally tap the pad of my ring finger onto the product and tap it under my eyes. It's not necessary to wipe and pick it up. Love it!" —Teri L.
Get it from Amazon for $6 (available in four shades).
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Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith
"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on." —K. Grant
Get it from Amazon for $5.98.
www.amazon.com, www.amazon.com
See it in action on TikTok here.
Promising review: "TikTok made me do it. I never knew I had 3A curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela
Get it from Amazon for $21.95 (available in seven colors).
www.amazon.com, www.amazon.com
Promising review: "This has become a staple in my daily skincare and makeup routine. I use it not only as a face cream but also as a primer, and it has made a noticeable difference in how my makeup looks and feels throughout the day.
As a face cream, it provides excellent hydration without leaving my skin greasy. I have combination skin, and this cream manages to balance moisture perfectly. Sy skin feels soft and nourished without becoming oily. When used as a primer, it helps my makeup last all day and creates a smooth base for application.
I love that it doesn’t cause any breakouts, which is a huge plus for me. Overall, it’s a versatile product that delivers great results and keeps my skin looking its best. Highly recommend it for anyone looking for a reliable face cream and primer!" —NL
Get it from Amazon for $17.
Promising review: "This stuff works great on my skin. It’s gentle yet cleans so well. It removes sebum so well! The little black seaweed has a little distinctive smell but nothing noticeable. I wish I’d known [about] it sooner. Definitely magic stuff!!!" —Kristye
Get it from Amazon for $11.99.
Promising review: "So I initially started using another kojic acid soap to help with my hyperpigmentation due to shaving my face because I have PCOS and have developed hirsutism. I’m usually a 'full face of makeup at all times' kind of girl because of my insecurities, but this soap has given me a new confidence. I used it for the first time Saturday night and instantly saw the results of this soap. My skin looks so much more even." —Adrienne Jerkins
Get a two-pack from Amazon for $14.99.
Bek O'Connell / BuzzFeed
Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."
Promising review: "I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that it wreaked havoc on my hair, leaving it pretty damaged. I was skeptical about this product because I had never seen anyone with my hair type use it. Boy, was I wrong to doubt this product; it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire
Get it from Amazon for $7.70.
Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer
Get it from Amazon for $9.97+ (available in 10 shades).
Promising review: "This product helped clear my skin after I struggled with many other products. I was struggling with what I thought was milia on my forehead. I have tried exfoliating with all sorts of different products. I read a review on Reddit and thought I would give it a try. So glad I did. I put this on and saw results in on night. I honestly love how well this product worked for me." —Nicole
Get the 30 ml bottle from Amazon for $15+ (available in a larger size for over $25).
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I use the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Get it from Amazon for $6.99
www.amazon.com, www.amazon.com
New to essences? Try applying this after cleansing but before your moisturizer. Applying it to clean skin and under you moisturizer will help lock in all that snail mucin goodness!
Promising review: "This is a product that works for anybody! I apply it once I have washed my face on damp skin. It can be slightly slimy; once again, it is snail mucin, but you only really feel it when you apply it to dry skin. I usually allow it to dry for a bit until it becomes slightly tacky before I put a moisturizer on. I have combination skin. My forehead and chin tend to be oily, but my cheeks dry, and this has really evened that out. I really recommend this because it isn't harsh to the skin and perfect for beginners." —Nelita H.
Get it from Amazon for $16.98.
Promising reviews: "I bought this very skeptical and was amazed by the results. I use it as a toner and in three days I was already seeing my texture disappear. I will definitely buy it again." —Angelina F.
"Does the EXACT same as Tower28 for a fraction of the price! I love it; my face feels refreshed. Highly recommend, no shade to Tower28, they are great, but this is cheaper and if you’re on a budget, use this alternative! Great for after work, the gym, or existing in these hot summer months. If you have sensitive skin, it’s gentle." —Paul R.
Get it from Amazon for $17.46.
And there's even a smaller, face-specific mitt to help gently exfoliate the skin on your face.
Promising review: "These exfoliating mitts could not work better. They are incredible at removing every inch of dead, dry skin, leaving behind only baby-soft skin that is smooooother than smooth and that absorbs skincare and lotions so much better. I don’t know what kind of sorcery this is, but they’re perfect." —BAMA
Get it from Amazon for $19.99+ (also available in a two-pack).
Plus, it's even got the seal of acceptance from the National Eczema Association!
Promising review: "My son has eczema and sensitive skin. We had tried a lot of different moisturizer and didn't work out for him. Then our doctor suggested us to try Vanicream, it works like magic! You can actually feel the moisture for the skin, like an extra protection on his skin. And my son's eczema gets better too! We have been using this moisturizer ever since." —Kylie
Get it from Amazon for $13.56.
Promising review: "My nails were in bad shape before I started using this product. I had one nail that would constantly split on the side, but not anymore. I saw the difference right away after using this product. The smell is great, good moisturizer for your cuticles, and wonderful ingredients. I definitely recommend it, and I will be purchasing another really soon." —Tasha Stewart
Get it from Amazon for $8.88.
And remember, like with any retinol (that actually works) *just do not use it every day.* Start slow and work yourself up if needed, paying attention to your skin.
Promising review: "This product is magic in bottle!!! I have been struggling to find a good skin care routine that will remove my acne scars and remove dark spots on my face. I will forever buy this product! I’ve only been using this for two weeks and noticed a huge difference right away! I am so excited to clean my face in the morning and night now! I also bought the Cerave hydrating cleanser, moisturizer, and eye cream and they have been amazing as well! CeraVe is the best! Don’t think twice about this product just buy it!!!" —mallory brook bravo
Get it from Amazon for $18.68.
Seriously, people are *obsessed* with how this stuff smells. Its warm gourmand fragrance has notes of salted caramel, pistachio, and vanilla — yum!
Promising review: "I am 60 and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption and circulation." —Amazon Customer
Get it from Amazon for $24 (available in larger sizes over $25).
www.amazon.com, www.amazon.com
Promising review: "When I travel, my lips get so chapped! It's painful. I found this product when I searched for something for extremely chapped lips. I've used other O'Keeffe's products so I trusted the brand. I used this as directed in the morning and before bed and my lips healed up faster than ever. Also, on the next trip I went on, I took it with me and used it daily. My lips stayed healthy and didn't get chapped at all. This stuff is magic and I won't go anywhere without it now." —Anna C. Adams
Get it from Amazon for $8.99.
www.amazon.com, www.amazon.com
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising review: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra
Get it from Amazon for $9.98.
This cream helps define your natural texture and works best on those with wavy, curly, or coily hair!!
Promising review: "I'm so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while, my waves resemble curls, but the frizz is always there. I've only used this product once so far, and I never want to be without it. I put some on after towel-drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant so I was skeptical but after about 15 minutes, I caught a glimpse of my hair in the mirror, and I was amazed. It looked styled rather than a ratty mess. I slept on it, and it still looked great in the morning!!!" —mich0610
Get it from Amazon for $7.91.
www.amazon.com, www.amazon.com
Check it out in this TikTok!
Promising review: "The way this product has literally made a dramatic difference in my skin in 48 hours????? I’m shocked!! If you have problems with your skin breaking down and getting more breakouts this product is a miracle worker!!! This is a MUST HAVE in every home!!! I have never been so satisfied with a purchase! Thank you! All the nurses on my team have been informed!!! I want us all to be beautiful!" —Camille Rogers
Get it from Amazon for $15.99 (available in three colors).
www.amazon.com, Amazon
Promising review: "I saw a dermatologist recommend this on TikTok and I figured I’d give it a try.I have had red bumps on the back of my arms for as long as I can remember and have tried many things, so I didn’t have very high expectations. After one use, I could already see a difference! It says to use 1–2 times a week, but I use it usually every other day, and I use CeraVe rough and bumpy lotion after and now my red bumps are almost nonexistent. This product has truly been life-changing and I would recommend to anyone struggling with red bumps! 10/10!" —Sidney
Get it from Amazon for$12+ (available in four sizes, some larger sizes priced higher than $25).
Be sure to follow with a good conditioner afterward!
Promising review: "I LOVE THIS!! When I get my hair highlighted, I always use another purple shampoo and it never works for my hair at all. So I wanted to try this (thanks to TikTok). And I am not disappointed. My super yellow hair turned the blonde I wanted within one use, and I have used it more often and it just lightens it more and more. But beware it can stain hands so rinse your hands after!" —jillian lee
Get it from Amazon for $18.99 (available in three sizes).
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Reviews for this article have been edited for length and/or clarity.
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