Justin Bieber is getting back to his purpose. 

Less than a day after announcing his new album Swag, the "Sorry" singer released his long-awaited seventh studio effort on July 11. 

And at 20 tracks long, the record—which includes collaborations with Gunna, Sexyy Redd and Cash Cobain—seemingly sheds some light on his marriage to Hailey Bieber (with songs like "Walking Away" and "Go Baby") and and his life as a dad to their 10-month-old son Jack Blues Bieber (such as "Dadz Love"). 

Of course, it's no secret family was going to be a major theme on Swag. After all, ahead of the album's drop, Justin shared the cover art for the project, which featured a black-and-white image of him standing in front of Hailey while she carried baby Jack. 

Plus, the Grammy winner posted several other images from the same shoot, all of which showed him posing alongside his wife and son. In one shot, Justin, 31, sat on floral couch in an otherwise empty warehouse while Jack—wearing only a diaper—stood in his lap. 

As for how Hailey, 28, feels about the release of Swag? The Rhode Skin founder is certainly satisfied that the album is setting the record straight on the status of her relationship with Justin. 

In fact, after the project's cover art was released, she re-shared the family portrait to her story alongside a fierce message that read, "Is it finally clocking to you f--king losers?" 

Swag marks Justin's first album since 2021's Justice, which included hits like "Peaches" and "Holy." 

For the "Baby" singer—who faced a series of health issues that ultimately led to canceling his Purpose tour halfway through in 2017—music hasn't always felt like a safe outlet to express himself. 

As he told Zane Lowe in 2020 of returning to the studio to make Justice, "I was dealing with a lot of fear."

"Afraid of, at that point, just even the process," he continued, explaining that he often wondered, "'What am I going to talk about again? Is it going to be received?' I’m starting to compare with other artists."

But after joining Ariana Grande on stage during her 2019 Coachella set, Justin was able to re-find his confidence. 

"It just kind of reminded me, 'Oh, this is what I do,'" he recalled. "This is what I’m good at. And I don’t need to run away from it."

For more on Justin's life with Hailey and Jack, keep reading. 

In April 2025, Hailey Bieber shared a mirror selfie wearing a new leather jacket that she was designing to support Justin Bieber's new clothing brand Skylrk.

Justin and Hailey had some fun in the snow while vacationing in Aspen, Colo., in January 2025.

Three months after welcoming their son Jack Blues Bieber, the smile-filled couple took a walk outside together.

Three weeks after Jack arrived, Justin and Hailey celebrated a relationship  milestone in September 2024.

The Biebers announced the arrival of their first child together in August 2024.

Justin and Hailey, wearing Jordan Road earrings, shared this kissing photo on their Instagram pages in honor of their fifth wedding anniversary in 2023.

"To the most precious, my beloved." Justin wrote on Instagram. "You have captivated my heart. I know from the depths of my soul down to my bones that this journey with you will only exceed our wildest expectations. So let's keep dreaming big baby. Cheers to forever and ever. I love you with every fiber of my being. HAPPY 5TH YEAR ANNIVERSARY!!!"

"5," Hailey wrote on her Instagram to celebrate their fifth anniversary. "I love you."

The couple was over the moon in love as they got ready to take flight.

Justin and Hailey looked so darn cute cuddled up together!

The two cuddled up during an outing at the lake.

Justin and Hailey couldn't keep their hands off each other while making out in the water.

In July 2018, Justin confirmed his engagement to Hailey in a lengthy Instagram post. "Hailey I am soooo in love with everything about you! So committed to spending my life getting to know every single part of you loving you patiently and kindly," he captioned this photo. "My heart is COMPLETELY and FULLY YOURS and I will ALWAYS put you first," he continued. "You are the love of my life Hailey Baldwin and I wouldn't want to spend it with anybody else. You make me so much better and we compliment each other so well!! Can't wait for the best season of life yet!"

He also shared this shot as part of the engagement announcement, writing, "It's funny because now with you everything seems to make sense!" He added, "My goodness does feel good to have our future secured! WERE GONNA BE BETTER AT 70 BABY HERE WE GO!" Aww!

The Biebers sharing a sweet smooch. "Hunny buns punkin," Justin captioned the photo. 

The two enjoyed a very sweet smooch to celebrate their love. 

Hailey posted this sweet pic in honor of her hubby's 25 birthday. 

"My lips get jealous of my arms cuz I can hold you with them," Justin shared. We're pretty jealous too! 

Could these two be any cuter?! "My only bubba," Hailey shared about the sweet pic. 

It may be cold outside, but they know how to keep each other warm. 

This photo might be blurry, but one thing is clear—they're so in love! 

Hailey supporting her man in the studio while he does what he loves. 

Justin's pouty pucker is courtesy of his vacation ending. Very relateable! 

Once again, these two are absolutely slaying the relationship goals! "Go best friend that's my best friend," Justin captioned the pic. 

The couple who prays together, stays together. "I know for me this conference came at the exact time I needed it, I believe God is THAT amazing and faithful that he brings us the right words during the season that we need it the most," Hailey captioned the shot with her hubby.

Amazing views for the gram. The sunset is also pretty nice! 

One of their first official shots as husband and wife! 

Even in this photo taken years ago, this pair was picture-perfect.

In January 2016, the two decided they weren't going to hide their romance any longer, and this photo of them kissing quickly circulated throughout the internet.

Hailey decided to lend a helping hand in January 2015 when she gave Justin her hair-tie right off her wrist!

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