PETALING JAYA: Kim Hin Joo (Malaysia) Bhd, a retailer of maternity, baby, children’s clothing and toys, yesterday unveiled its second experiential concept store with the reopening of its Mothercare flagship store at Suria KLCC in Kuala Lumpur.

Spanning 13,000 sq ft, the newly renovated flagship store features several key experience zones. These include a stroller test track that allows customers to try out different strollers on the platform with different terrains, replicating various strolling simulations; a baby-wearing zone where customers can use the store’s weighted baby dolls to replicate carrying a real baby, and select baby carriers best suited for their needs; and a “Sparkle Clean” zone for baby gear cleaning services.