Kim Kardashian is never one to shy away from switching up her looks — even if it lasts no more than a couple hours. This time, the social media star and founder of Skims went full on platinum blonde — with bleached eyebrows. And Kardashian is unrecognizable in the finished look.

On Thursday, she started documenting the transformation on her Instagram story, posting a video with bleach sitting on her brows. "Can you guess what the set vibes are today?" she asked her followers. She then took to her story to debut her bleached brows.