Kim Kardashian West‘s latest SKIMS launch is the perfect solution to the cleavage hack she’s been talking about for years.

The beauty mogul has been very open about the different types of tape, including duct tape and gaffer’s tape, she’s used to give her breasts a lift underneath a plunging gown. Now, Kardashian West, 39, has created a more comfortable version for her solution-focused shapewear brand, SKIMS.