Kimono rentals take off among young women in Japan, who rarely wear them in everyday life any more

Kimono rentals take off among young women in Japan, who rarely wear them in everyday life any more

South China Morning Post - Culture·2021-03-10 17:05

With borders closed to outsiders, kimono rental firms are relying on visitors from other parts of Japan, who have shown renewed interest in the kimono

‘We only rarely have a chance to wear a kimono in everyday life, so this made everything more memorable,’ says one domestic tourist in historic Kyoto

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