Loyal shoppers have stumbled across the real meaning behind Kmart Australia's exclusive product brand Anko.Long before the popular label appeared on shelves across the country, the retailer offered an extensive range of items under multiple &Co brands such as 'Home&Co', 'Kids&Co', 'Clothing&Co' and 'Active&Co'.The different categories made the products 'clearly identifiable' in the stores - ranging from homeware and children to clothing and fitness.But in 2018, the discount chain quietly transformed '&Co' to 'Anko' after replacing the letter 'c' with 'k' to 'pay homage to where it all started - Kmart Australia'.'We've made the decision that all Kmart own-brand items will transition to one product brand: Anko,' the retailer wrote on its website.Loyal shoppers have stumbled across the real meaning behind Kmart Australia's exclusive product brand AnkoLong before the popular label appeared on shelves across the country, the retailer offered an extensive range of items under multiple &Co brands such as 'Home&Co', 'Kids&Co', 'Clothing&Co' and 'Active&Co' (picture of Home&Co kitchen products)What does Anko mean? Anko is an evolution of Kmart's existing '&Co' brands: Home&Co, Kids&Co, Clothing&Co and Active&Co.The retailer replaced the letter 'c' with 'k' to pay homage to where it all started Kmart Australia.'We've made the decision that all Kmart own-brand items will transition to one product brand: Anko,' it said.'Anko is an evolution of our existing '&Co' brands: Home&Co, Kids&Co, Clothing&Co and Active&Co.'The best-selling label also stands for 'A New Kind Of', which represents the change the retailer has undergone since 2008.The change was made ahead of the company's 50-year anniversary to give its range the 'recognition and celebration it deserves'.'So, when you see Anko products in our stores - or online - you can trust that they are designed and sourced by us here at Kmart, just for you,' it said.Dozens of shoppers were surprised by the discovery, saying they never knew there was actually a meaning behind 'Anko'.In 2018, the discount chain quietly transformed '&Co' to 'Anko' after replacing the letter 'c' with 'k' to 'pay homage to where it all started - Kmart Australia'The budget products are now labelled under one brand called 'Anko' (picture of baby items)And it isn't the first time customers spoke about the label.In 2018, one woman said she made the revelation when she was making a cup of coffee with her Kmart mug one morning.'And out of nowhere it hits me. Kmart changed their branding from Kids&Co, Pets&Co, Active&Co right? Changed it to Anko?' she wrote on Facebook.She noticed the retailer had removed the first word and the products were labelled 'Anko' instead of '&Co' after changing the spelling.'Now I'm sure I'm the last to catch on to that but it's had me giggling for half an hour,' the woman added.What are the different colours for each section in Kmart? Orange: Kitchen and appliances Blue: Bathroom Lime green: Sports and fitnessDark green: CampingPurple, yellow, pink: Kids' stationeryDark blue: Luggage and bagsPink/purple: PartyLight purple: Nursery Light blue: Adults' stationeryGrey: PetsMany shoppers quickly responded to her post, with one saying: 'Anko A New Kind Of. At first, I thought they'd brought in a new line of stuff but nope turns out they are just unifying their brand lines.'The branding comes nearly one year after a shopper was left 'mind blown' when she discovered the products were marked with one of 10 different colour codes in store.The colours are designed to tell Kmart employees exactly which aisle each product belongs in. 'Not a hack but did everyone know all the Anko branded stuff [in Kmart] is colour coded?' the woman posted.'My husband just pointed it out to me casually and my little mind was blown.'One employee responded to the thread, saying: 'I work at Kmart and it made my life so much easier to do my returns especially if they are out of my usual area when I noticed they were colour coded.   'Look at the area signs also they will have the colour of the area.'