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There are two things Kyle Richards slays at: bringing the drama on The Real Housewives of Beverly Hills and finding hidden gems on Amazon.

The OG housewife has shared tons of her top Amazon picks with E!, from an affordable tennis bracelet that looks super expensive to a hair tool that gives her perfectly smooth strands.

But she has one beauty pick that E! readers just can't get enough of — and it's on sale right now ahead of Amazon Prime Day 2025 for less than $10.

We're talking about the L'Oreal Paris Voluminous Noir Balm volumizing mascara.

This ultra-black mascara volumizes, lifts, lengthens, and separates lashes for a full, defined look. The smudge-proof formula won't clump or flake. Plus, it's even designed to condition your lashes.

Run to Amazon and snag this bestselling, Kyle Richards-approved mascara while you still can. Hurry, we predict this early Prime Day deal is going to sell out fast!

Richards said, "I’ve worn this mascara for years, years, and years. It’s amazing. I’ve never found an expensive one that’s great. I would be happy to spend the money, but I’ve just never found one. This has been my go-to for years."

More early Prime Day deals on Kyle Richards-approved Amazon finds

These eye masks are super hydrating and easy to use. They're individually wrapped, making them great for travel and gifting.

"Where were these back in the day?" Richards said. "It’s just so easy to get rid of fine lines and reduce puffiness. These really helped so much. I am so glad that these exist.”

"This tool saved my life. It has saved me time and money. It is unbelievable. You may have seen me use it on the show," Richards said.

"This tool saved my life. It has saved me time and money. It is unbelievable. You may have seen me use it on the show," Richards said.

Stay ahead of the Amazon Prime Day sale by checking curated early Prime Day picks from E! Insider Shop. New offers go live regularly, and early deals often roll out before the main event. 

We've made it easy to shop all the best deals right away. See all the early Prime discounts you can snag right now:

The Best Early Amazon Prime Day Beauty Tool Deals Are Here & up to 70% Off

Early Amazon Prime Day Fitness, Athleisure, & Wellness Deals You Can't Miss

Shop top-rated, celeb-loved beauty

Shop celeb-loved travel deals

Shop the best Bravolebrity-approved deals

Shop must-have shoe deals, including designer dupes

Shop hot accessory deals

Shop the best home deals, including Dyson, Ninja, and more

Early Amazon Prime Day 2025 Deals on Outdoor Furniture, Decor, and Tech

Shop the best early Prime Day fashion deals

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.