LE SSERAFIM has joined forces with Amazon Music as their official sponsor and exclusive merch provider for their EASY CRAZY HOT tour in North America.

This partnership brings shopping into the new age as it features evolved shopping technology to make fans' shopping experience seamless. The collection also introduces exclusive merch designs while allowing fans to connect with their idols through merch with unique fan experiences.

The new tour collection features brand-new designs that are inspired by LE SSERAFIM's signature art direction and bold, confident presence in the K-pop world.

The collection features exclusive tour t-shirt designs with high-quality and colourful graphics, comfy and cute hoodies, collectible card sets with their favourite members on them, as well as LE SSERAFIM's very own lightsticks and decorative bands. The items are available to fans all over the world online through LE SSERAFIM's online storefront powered by Amazon Anywhere. 

In addition to the online accessibility of the merch, fans can also get their hands on the merch at the booths that will be set up at every stop on the North American leg of their tour and at special pop-up experiences that will be making an appearance in Culver City, California on 11 September and in Seattle on 16 September.

The pop-ups act as the perfect way for fans to be able to celebrate the new collection with an immersive in-person experience. The pop-up incorporates Amazon's Just Walk Out technology where fans can grab the merch they want and skip the whole drag of a checkout line, making the experience a convenient and extremely memorable one. Each pop-up location will offer city-specific merch to make the experience even more special, giving fans something to commemorate the event by.

LE SSERAFIM expresses their excitement and gratitude to their loyal fans who will support this collection as they say, "We’re delighted to collaborate with Amazon Music on our North American tour! We’re especially excited to share the special merchandise and pop-up store with fans. To all Amazon Music listeners, we hope you enjoy our music, and we’re grateful for your support!"

The Head of Amazon Music Live Merch, Julia Heiser, expresses her thought process and the goal behind such an elaborate merch drop as she shares how the innovative technology adds a refreshing element to the same old pop-ups, helping to bring fans together to celebrate their favorite artists. Julia adds, "We’re dedicated to enhancing these moments with seamless shopping experiences."

Starting in Newark on 3 September, the dynamic performers will journey through cities like Chicago, Inglewood, Seattle, and Las Vegas, before concluding their debut world tour in Mexico City on 23 September. The tour marks the finale of their EASY, CRAZY, HOT trilogy, cementing LE SSERAFIM's identity as K-pop icons.

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