Lead, don't follow: The essential guide to category creation and market domination
e27.co·2024-03-19 12:03
We are always in a continual state of ecosystem and category disruption.
Imagine jumping in a time machine back to your local supermarket 30 years ago. Many of the categories from today wouldn’t exist. There wouldn’t be an organic section or plant-based options for pasta or meat. There wouldn’t be an energy drink section. Vegan or high-protein as an additional element to our regular foodstuffs wouldn’t have happened yet.
……Singapore Finance
One-stop lifestyle app dedicated to making life in Singapore a breeze!
Comments
Leave a comment in Nestia App