Lego bets on Pokemon, interactive bricks as war threatens higher costs
COPENHAGEN – Lego is bracing itself for higher energy and raw material costs as oil and gas prices rise amid a conflict in the Middle East, its chief executive said on March 10.
The Danish toymaker looks to spur growth with interactive “smart bricks” and Pokemon tie-ups, said Mr Niels Christiansen.
……Read full article on The Straits Times - Business
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