LinkedIn CEO Ryan Roslansky has announced that AI-generated suggestions for refining posts on the platform have not gained the expected traction.

He noted that users might be hesitant to use the feature because of LinkedIn’s professional nature. He referred to it as “your resume online,” where mistakes could affect career opportunities.

Roslansky highlighted that AI-generated content on LinkedIn is held to a higher standard than on other platforms such as X or TikTok.

There is less professional risk associated with backlash on those platforms. Despite the slow adoption of this feature, LinkedIn has seen significant growth in AI-related activity.

The number of users adding AI skills to their profiles has increased 20-fold over the past year. Additionally, job postings requiring AI expertise have risen six times.

Furthermore, Roslansky shared that he personally uses AI tools, specifically LinkedIn’s Copilot feature, to refine emails before sending them to Microsoft CEO Satya Nadella.

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🔗 Source: TechCrunch

🧠 Food for thought

1️⃣ Professional networks have unique AI adoption dynamics compared to other platforms

LinkedIn’s experience reveals a contrast in how professionals approach AI tools in different contexts.

While users are rapidly adding AI skills to their profiles (up 20x) and AI job listings have increased 6x in the past year, they remain reluctant to use AI content suggestions for their public posts.

This hesitation reflects LinkedIn’s unique position as a professional identity platform where reputational stakes are significantly higher, as Roslansky put it, “this is your resume online.”

This professional/personal divide is consistent with broader research showing AI adoption varies by context, with professionals often more willing to use AI privately than publicly.

Even LinkedIn’s CEO demonstrates this pattern, using Copilot privately for emails to Microsoft’s CEO while acknowledging public wariness about visible AI content creation.

2️⃣ AI skills growth reflects market transformation despite content creation hesitancy

The apparent contradiction in LinkedIn’s AI experience—users embracing AI skills while avoiding AI-generated content—reflects a broader market evolution.

Historical data shows AI skills among LinkedIn members increased by 190% from 2015 to 2017, indicating a sustained trend of professionals recognizing AI’s importance to their careers.

This skills growth aligns with market projections showing the AI in social media sector expanding from $1.62 billion in 2023 to approximately $17.35 billion by 2032, representing a 30.12% compound annual growth rate.

Industries with higher AI skill penetration are changing faster according to LinkedIn’s Economic Graph research, suggesting the current growth in AI skills reflects preparation for significant workplace transformation.

The reluctance to use AI for content creation appears to be specific to public professional identity, not a rejection of AI’s broader role in transforming work.

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