Liquid Death, the canned water company known for its rock and roll aesthetic and irreverent social-media channels, has reached a unicorn valuation.  

The Los Angeles-based company, co-founded by CEO Mike Cessario in 2017, raised $67 million from a group of new and previous investors, bumping its valuation to $1.4 billion, the company announced in a statement. Investors in the round include SuRo Capital, Gray's Creek Capital Partners, the actor Josh Brolin, NFL star Deandre Hopkins, and Chappelle's Show co-creator and comedian Neal Brennan. The concert promotion company Live Nation, which has stocked Liquid Death at its events since 2021, also participated.