Geraldine Elizabeth “Liz” Carmichael didn’t want to just create a new car—she wanted to change the world; be the next Henry Ford; the first woman to disrupt the automobile industry. Her audacious plan to market a cheap, futuristic-looking, fuel-efficient, three-wheeled car is the subject of the new HBO documentary The Lady and the Dale. Carmichael claimed her background was in engineering but it was her showmanship and public relations prowess which really set the Dale apart. She sat for interviews with Newsweek and People, telling the latter, “They thought Henry Ford was crazy. I’ll show them. I’m going to rule the auto industry like a queen.”