The properties’ attractiveness is enhanced by connectivity and convenience, says Chong

WHILE strong demand in the Malaysian property market is for affordable homes, the importance of location to potential buyers remains a key factor.

Most buyers still prefer to buy homes in centralised locations, rather than live in an affordable home further away from the city.

“Location remains a priority, their attractiveness is enhanced by connectivity and convenience,” IJM Land Bhd MD Edward Chong told The Malaysian Reserve.

“Demand for smaller residential units is very strong for its more affordable pricing that meets the buyer’s budget.

“In the current environment of rising costs, property sizes are getting smaller, with new trends in space usage (efficient use of space) to keep property prices affordable. Smaller-sized residential units can be part of the country’s diverse housing solutions, especially for elderly folks,” he said.

Chong said demand remains strong for landed homes, especially those in strategic locations with good connectivity and conveniences.

He added that homebuyers are still pretty much drawn to owning a property located within a master-planned township development, given its excellent connectivity made possible by extensive road networks and established highways, as well as the right mix of amenities.