Long commutes make India perfect for short video apps like TikTok
Quartz - Latest stories·2019-11-15 04:30
In India, commuting to work is notoriously slow. In some cities, it can take several hours to travel between home and the office, and the average Indian spends up to 7% of their life just in transit. But while most see gridlock as a nuisance, others see opportunity. Extended travel time makes daily commuters a captive audience, longing for something to do—or to watch.
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