PETALING JAYA: With more lovebirds expected to go digital to celebrate their love for each other, this year's Valentine’s Day is also a yardstick for businesses on how to monetise the annual celebration online and through e-commerce.

With inter-state and inter-district travel still not allowed during the movement control order (MCO), Sunway University economics professor Yeah Kim Leng said this would mean that many couples were unable to celebrate Valentine's Day with their loved ones in person.