KUALA LUMPUR: Media Prima Bhd (MPB) has introduced the 'RaRa Macam Dulu-Dulu' campaign to cherish the traditions, nostalgia and embrace the cultural richness of Ramadan and Hari Raya Aidilfitri celebrations.

MPB chief marketing officer Amir Rasyidi Johari said the campaign was about encouraging people to look back at the much loved practice of Ramadan and the Aidilfitri celebration in the old days.