FV Group co-founder Vivy Yusof has been a champion for homegrown brands since the early days of the multi-brand platform which she launched with husband Fadza Anuar over a decade ago.

Since then, Vivy has successfully expanded her horizons into growing fashion label lilit., and The dUCk Group, which includes cosmetics, scarves, apparel, accessories, stationary and more, while raising four children and writing a book, The First Decade.