Malaysian Tamil cinema eyes OTT platform for greater reach

Malaysian Tamil cinema eyes OTT platform for greater reach

The Star Online - Lifestyle·2022-06-28 19:04

Malaysian Tamil cinema which is gradually gaining momentum in the country has plans to showcase its content on Over-the-Top (OTT) platforms, namely Netflix and Amazon Prime, to venture beyond the local market and earn global recognition.

Local movie producer Magendran Raman from Vikadakavi Production Sdn Bhd, said this initiative is necessary as local Tamil movie content has been improving in recent times, with many of the global audience watching and experiencing different kinds of content.

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