The Indonesian startup and tech ecosystem is one of the largest in the Southeast Asian region. Given the current tumultuous times that come with today’s volatile market conditions, learning about methods to optimise customer experience is necessary to keep and preserve enterprise competitive positions. Coming up with strategies that consolidate marketing best practices is especially important in today’s business landscape, particularly for a market as competitive as Indonesia’s. For this reason, Indonesian business leaders have come together to share their expert opinions, key insights, and personal business experiences in order to help Indonesian entrepreneurs strategise and explore a variety of marketing approaches that are suitable for their respective businesses.