A British clubber, Jack Kay from Newcastle, gained viral fame on TikTok after being dubbed the "Ibiza Final Boss" for his distinctive appearance and dancing at the venue Zero Six West.

A video showcasing Kay's blunt bowl haircut, sunglasses, and gold chain amassed over 18 million views, leading to his image being widely used in memes and further viral clips.

Major brands including Currys, Greggs, and Booking.com capitalised on his popularity, with Booking.com offering him an extended stay in Ibiza.

Kay, 26, has embraced his newfound celebrity, establishing his own social media accounts and expressing his surprise as "just a normal person from Newcastle."

He has reportedly signed with talent agency Neon Management, which plans for him to go on tour, further leveraging his viral status.

IN FULL

Who is the ‘Ibiza Final Boss’ Jack Kay? British clubber goes viral thanks to unique bowl cut