After months of build-up, Meghan Markle‘s new lifestyle brand, named American Riviera Orchard, finally launched today!

The debut happened quietly with the launch of the brand’s website and official Instagram account. On the website, the brand’s name is written in golden handwriting in an embroidery-like font with Markle’s home city of Montecito, California, written underneath. For now, that’s all the website has, with the possibility of adding your email to the brand’s waitlist at the bottom.