Meta, others should give users free option without targeted ads, EU privacy watchdog says
The Star Online - Tech·2024-04-18 08:00
BRUSSELS (Reuters) -Meta Platforms and other large online platforms should offer users the option to use their services for free without targeted advertising, the EU privacy watchdog said on Wednesday, responding to the company's paid ad-free service that has triggered criticism.
The U.S. tech giant launched the no-ads subscription service for Facebook and Instagram in Europe last November, saying users who consent to be tracked get a free service which is funded by advertising revenues.
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