Meta invests in Take App, a Singaporean startup that helps merchants sell via WhatsApp

Meta invests in Take App, a Singaporean startup that helps merchants sell via WhatsApp

TechCrunch·2022-08-16 12:03

WhatsApp has long transcended its roots as a simple messaging app for friends, and is now a core communication tool for businesses seeking a direct channel to their customers’ pockets — both literally and metaphorically. Countless companies have turned to the omnipresent messaging app as they build the very foundation of their business, something that hasn’t gone unnoticed by WhatsApp’s parent company.

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