Meta is launching an AI-powered voice translation tool for eligible Facebook creators with at least 1,000 followers and all public Instagram accounts in regions where Meta AI is available.

The feature lets creators translate their voices in reels between English and Spanish, with more languages to come.

Meta says the translated audio will mimic the creator’s voice and tone, and users can enable optional lip sync to match mouth movements.

The tool supports up to two speakers per reel and works best if speakers do not talk over each other.

Creators can view translations and lip syncs before publishing, and can turn the feature off at any time.

Viewers will see a notice on translated reels, and can opt out of translated content in certain languages.

Meta also added a new metric in Insights for creators to track views by language.

The company plans to add more supported languages, but has not given a timeline.

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🔗 Source: TechCrunch

🧠 Food for thought

1️⃣ Translation technology has rapidly evolved from experimental to mainstream

Meta’s voice translation launch represents the latest advancement in a technology that took decades to mature.

Machine translation began with the Georgetown-IBM experiment in 1954, which successfully translated just 60 carefully selected Russian sentences into English 1.

The field struggled through the 1960s when the ALPAC report criticized early systems for high costs and low accuracy, leading to reduced funding 2.

The breakthrough came with neural machine translation in the 2010s, which finally enabled fluent and contextually relevant translations 2.

This progression explains why Meta can now offer real-time voice translation with lip-sync capabilities. The underlying technology has finally reached the sophistication needed for consumer applications.

The 70-year journey from translating pre-selected phrases to preserving a creator’s authentic voice tone demonstrates how far the technology has advanced.

2️⃣ Early evidence shows significant audience expansion potential

Meta’s translation feature could deliver substantial growth for creators based on results from similar tools.

Influencers using AI translation technology have reported a median audience increase of 38%, highlighting the effectiveness of multilingual content 3.

This growth occurs because translated content becomes accessible to non-English speakers, who can then share it within their own language communities, increasing viral potential 4.

The feature addresses a real barrier—creators with valuable content previously couldn’t reach audiences who spoke different languages, limiting their potential follower base.

Meta’s decision to include viewing metrics by language in the Insights panel gives creators data to understand which translated versions perform best.

The combination of voice preservation technology and automatic lip-syncing suggests Meta is positioning this as a premium solution that maintains creator authenticity while expanding reach.

Recent Meta developments

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