Metaverse and NFTs: from Gucci to Starbucks, luxury and consumer brands rush into the virtual world for their pots of gold

Metaverse and NFTs: from Gucci to Starbucks, luxury and consumer brands rush into the virtual world for their pots of gold

South China Morning Post - China·2022-03-12 12:06

The annual revenue of merchandise sold in the metaverse could soar to US$1 trillion, according to JPMorgan’s estimates

Some of the biggest luxury brands with deep pockets are already actively staking territories in the metaverse, and striking gold with their forays

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