Micellar water is growing in popularity, according to a recent skincare report by Mintel, but what exactly is it? Here, we explain everything you need to know about the buzzy skincare product.

When you hear the words ‘micellar water’, you mind might automatically cast to Bioderma’s iconic Sensibio H20 Micellar Water. This clever innovation saw many beauty aficionados and editors trek to French pharmacies just to get their hands on one. When it was finally brought to the UK in 2013, the micellar water market blew up and took up more space on high street shelves.