Microsoft has announced a new London hub for its recently unveiled consumer AI division. It will be fronted by Jordan Hoffmann, an AI scientist and engineer Microsoft recently picked up from high-profile AI startup Inflection AI, which Microsoft invested in last year.

The news comes some three weeks after Microsoft CEO Satya Nadella unveiled a new consumer AI division headed up by Inflection AI’s founders, which include Mustafa Suleyman, the co-founder of DeepMind, the AI company Google acquired in 2014.